Universal Audio Announces Hitsville EQ Collection


Hitsville EQ Collection delivers the rich tone and color of the legendary graphic and mastering EQs used to mix some of the greatest records from Motown, Stevie Wonder at The Supremes.* The collection is available exclusively for the UAD Spark plug-in subscription service and Apollo interfaces.

Hitsville EQ Collection— $299

Situated in Detroit, MichiganHitsville UNITED STATES is the original home-converted recording studio that helped make Motown one of the most successful independent music labels in the world. Famous for their rich, energetic sound, Hitsville EQs were developed in-house and specifically designed for the studio’s 24-hour recording schedule.

“You can’t overestimate Motown’s contribution to the trajectory of modern music,” says Bill Putnam Jr., CEO of Universal Audio. “We are thrilled to bring the legacy of Hitsville UNITED STATES and the Motown sound to the next generation of creators.”

Featuring the versatile Graphic EQ and first-ever emulation of Hitsville’s rare center/side disc EQ, along with legendary “Motown Filters” and half-speed frequency settings, the Hitsville EQ Collection brings together the vintage sound of Motown’s most revered studio tools. for Apollo and UAD Spark customers for the very first time.

UAD v10.1 Software Release Notes:

  • Update for UAD Spark and Apollo brings the only officially licensed EQ emulations of the legendary Hitsville UNITED STATES studio
  • Plug-in collection includes a versatile graphic EQ and a rare center/side disc mastering EQ
  • Update brings new Retina graphics for Studer A800 and Lexicon 224 (Mac only)
  • Supports UAD Spark, Apple Silicon M1, macOS 12 Monterey and Windows 11

*Use of artist names does not constitute official endorsement of Hitsville EQ Collection software.

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About Universal Audio Inc.

Universal Audio (UA) is a pioneer in audio and music production tools, with a rich 60-year history of craftsmanship and innovation. UA empowers millions of audio and music creators worldwide today, with standard Apollo and Volt recording interfaces, UAD plug-ins, UAFX pedals, advanced audio machine learning, recording suite LUNA and UA Custom Shop hardware. UA is headquartered in Scotts Valley, Californiawith passionate employees around the world, united by our goal of “Inspiring Sound for Generations”.

About the Motown Museum

Founded in 1985 by Esther Gordy Edwards, Motown Museum is a tax-exempt 501(c)(3) non-profit organization in Detroit. The museum is committed to preserving, protecting and presenting the history of Motown through authentic, inspiring and educational experiences. Announced in late 2016, the Motown Museum expansion will make the museum a world-class 50,000 square foot entertainment and education tourist destination featuring dynamic and interactive exhibits, a performance theater, recording studios , an expanded retail experience and meeting spaces designed by renowned architects and exhibition designers. When completed, the museum’s new campus will have a transformative impact on surrounding Detroit neighborhoods, providing jobs, sustainability and community pride by serving as an important catalyst for new investment and tourism in the historic district. For more information on the Motown Museum, visit http://www.motownmuseum.org.

©2022 Universal Audio, Inc. All rights reserved. Product features, specifications, prices and availability are subject to change without notice. The name “Universal Audio”, the UA “diamond” logo, “Apollo”, “Apollo Twin”, “UAD”, “Powered Plug-Ins”, “UA Sphere” and “LUNA Recording System” are trademarks or trademarks of Universal Audio Inc. *All other trademarks contained herein are the property of their respective owners, who may or may not be affiliated with Universal Audio Inc.

SOURCEUniversal Audio, Inc.


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