Scooter Braun is candid about his headline-grabbing business efforts. In an interview on MSNBCit is Rhythm with Ari Melber shared on YouTube on Wednesday, April 27, the music director – who works with Justin Bieber, Ariana Grande, Demi Lovato and more – opened up about how he acquired the masters from Taylor Swift and his response to the deal, but said noted that he does not appreciate when artists use their fans as a weapon against someone they dislike.
During the interview, Braun watched a clip of Swift discussing her decision to re-record her masters. He then explained his side of the story, saying she had the option of being part of his deal, which in 2019 saw him acquire Scott Borchetta’s Big Machine Records Label band and catalog for $300 million. . (Braun later sold Swift’s Masters in 2020, while Swift decided to re-record her first five albums.)
“The person who owned Taylor’s masters throughout his career wasn’t myself, and when I bought a record label, I actually said to that band, ‘If at some point given she wants to come back and be part of this conversation, please let me know because I wouldn’t do this deal,” Braun said. “I was shown an email — which has now been made public – in which she stated that she wanted to move on with this negotiation and that she was no longer interested in entering into this agreement.”
He then continued, “I think Taylor has every right to re-record. She has every right to sue her masters, and I only wish her well, and have no interest in speaking ill of her. I’ve never said anything bad about him in the past, and I won’t start to do that now. The only thing I disagree with is militarizing a fanbase.
While Braun didn’t say that Swift herself sent her fans out to attack her online, he said fan anger could lead to dangerous conditions for families. In Braun’s case, after purchasing the master, he shared in a since-deleted Instagram post of November 2019 that he had received “numerous death threats.” He said of the issue, “The artists I work with have really big fanbases. You don’t do that. It’s very dangerous. There are people in that fanbase who have mental health issues. There are families involved, and I think it’s very, very dangerous.
The music director added that artists who “arm” their fans usually know “what it’s like to be ridiculed”, and said such artists must have a level of “accountability with a fanbase”. Melber then asked, “And you think that possesses happened?” Braun replied, “That’s all I’ll say about it.”
Watch Braun’s full interview below.