Zac Jone $ is a man who wears several hats. On the surface, he’s the rap and genre fusion genius behind the $ tony Official label, but he’s also a creative force in brands like Bottega Wines & Spirits and, more recently, OHJA Herb House, where he’s been. appointed creative director. .
But before becoming the “man a yard” (which will be explained later), Jone $ was part of a small collective who spent time in Stony Hill, the home of St Andrew immersed in the rap scene. He soon left for the University of Southern California, where his parents thought he was studying medicine, but he graced the stages with acts like rapper Felly in Los Angeles. Through compromise and understanding, he opted for a major in psychology and a minor in music, but his pursuit of music has never been smooth.
Jone $ fell ill in 2015, causing him to lose his voice, and doctors said it could never happen again. But there are doctors, and then there is God.
âIt shaped me into the man and musician that I am now; it pushed me to the limit of my belief and connected me to God, âhe said. “I had to believe that I would be able to speak and sing again, and go through one of the darkest times of my life to get to where I am now by changing my lifestyle and my mindset for the better.”
In 2016, he released his debut, Roll through King $ ton. He is now preparing to take out his man a yard EP, which will contain songs like The song of the weeds, Miss Jamaica and Alone. Jone $ looked at the project and other accompaniments that complement this title in the Five questions with.
1. âMan A Yardâ pays homage to your late grandfather and your own development. I know you want to keep some of the tracks as a surprise, but if you were stuck in an elevator for a whole day and could only listen to one song from the EP, which one would it be and why?
First off, RIP at GOAT, my grandfather, Alva Anderson, who gave me that name. It is a difficult question, however. It might sound clichÃ© because it just fell, but I have to say The song of the weeds, because I think it’s a lot of fun, happy and energetic, very lifestyle, and I think it would either help me find a way out or at least bounce back and have fun.
2. What are your hopes for the EP?
I want a Grammy for my troubles (laughs), true story. But more importantly, I want people to connect with it and enjoy the music, and for it to help people like it help me, whether it’s to feel better, to learn something new, to relate to, having fun – that’s always my goal. I want it to bring a welcome change – sound – to the industry, and to live forever as a timeless work of art in the same way my favorite albums do.
3. One of the strengths of your $ tony Official label is to provide a hub for different emerging styles of music from Jamaica. Why is this important to you?
I think good music is good music no matter how it differs from the normâ¦. This interests me because for a long time and I had a very rap-based style, a lot of Jamaicans would tell me “this won’t work from Jamaica” no matter how good it is. was. So, I want to provide a platform as I grow older, for other kids like me to show amazing talents without being locked intoâ¦. I think what you do should always be consistent with your identity; that is, you should always sound jamaican, if that’s where you are. But in the end, that’s how culture is pushed forward, experimenting with different things.
4. Have you always danced to the beat of your own drum?
I would say I have always danced to my drums, especially because of the way my parents raised me. At school, doing a project or writing an essay, they also pushed me to find a way to differentiate myself from others to stand out. My mom, in particular, was kind of hammering this house. They were also very anti-trend so some things I wanted to do as a kid because everyone else did, they really made me assess why I wanted and if it was really “me” which made me feel helped find my own identity.
5. Your $ tony brand has grown beyond music and a cannabis strain label alongside OHJA Herb House. Where do you see the $ tony brand in five years?
I have always seen the brand as more than music; it is a way of life in its true holistic sense. I see us continuing to break down barriers and bring in new perspectives and ideas as we do now, and continue to push the needle on what we can achieve as young creatives with a vision of Jamaica. I see that we are not only the number one destination for musically creative young people, but just in general.