Detroit Music Label Assemble Sound Signs Partnership With Atlantic Records


DETROITAssemble the sound is based in a historic Corktown church. Since 2015, the music company has strived to educate the next generation of Detroit musicians.

Atlantic Records took note and this week announced a new artist development partnership and joint venture deal with Assemble Sound.

Detroit music journalist Gary Graff said the integrity of Assemble is what speaks for them and a major partnership like this is inevitable.

“This is not the first major national record company to take an interest in the artists of Assemble Sound and Assemble Sound. They’ve developed a very good reputation for the music that comes out of it, for the integrity with which they approach the music, ”Graff said.

While not everyone needs a reminder of Detroit’s rich musical heritage, Graff said Assemble Sound and the work he does is a great addition.

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“KISS certainly reminded them (to the world) of that with Detroit Rock City. Journey did by inventing ‘South Detroit’. Motown is doing it almost minute by minute, it sure never hurts to have something else that Said “Hey, look at this really cool thing coming out of Detroit and you’re gonna hear a lot more of it,” “Graff said.

Garret Koehler, co-founder and CEO of Assemble issued the following statement:

Atlantic Records Chief Executive Officer Craig Kallman and Chief Executive Officer Julie Greenwald have released the following statement:

In 2022, labels will begin selecting artists to sign on to a label jointly operated by Assemble Sound and Atlantic Records.

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